Video Game Insights Acquired by Sensor Tower

Sensor Tower has recently expanded its data portfolio by acquiring Video Game Insights, strengthening its foothold in the gaming analytics market.

While the financial terms of the acquisition remain undisclosed, this move marks a significant shift for Sensor Tower, traditionally known for its focus on mobile platforms, as it now ventures deeper into the PC and console gaming sectors. This strategic maneuver follows about a year after they brought Data.ai into their fold.

Oliver Yeh, the head of Sensor Tower, expressed enthusiasm about the acquisition, stating, “Gaming plays a pivotal role in the digital economy, and with this deal, we’re thrilled to offer our clients insights into gaming trends that span mobile devices, PC, Xbox, and PlayStation.”

He further praised the reputation Video Game Insights has built over the years, noting, “They have become a go-to source in the industry, known for their dependable estimates on sales, pricing, engagement, and ratings. We’re eager to collaborate with the Video Game Insights team and continue innovating to provide our clients with unparalleled gaming insights.”