At last month’s Game Developers Conference, Meta shared an update on the Quest store that left many scratching their heads. The company claimed that content on the Quest marketplace had brought in “over $2 billion.” If that number rings a bell, it’s because it’s the same figure Meta announced over a year earlier.
Since 2019, when the Quest platform first launched, developers saw promising revenue growth, particularly during the era of Quest 2. However, the past couple of years haven’t shown the same upward trajectory, with revenues appearing to slow down.
Meta has intermittently highlighted new cash milestones—like the $2 billion figure referenced in September 2023. But, here we are, more than a year and a half later, and they’re touting that same $2 billion figure yet again in their latest market update. This seems to suggest they haven’t yet hit $3 billion, because surely they would have shared such a milestone. So, if we’re speculating, it’s fair to guess that the actual total revenue sits just shy of $3 billion as of March 2025. Let’s say around $2.9 billion.
Looking at this, we update our revenue milestones for the Quest store. We observe that while there was substantial revenue growth during the Quest 2 era, progress has mostly flatlined with the release of Quest 3 and Quest 3S.
Alongside the store’s status, Meta shared a few more metrics during their update, though details were sparse. The company mentioned a 12% rise in total payments for 2024 and noted that customers spent 30% more time in VR each month that year compared to 2023.
Meta didn’t respond to Road to VR’s inquiries seeking further clarification on why the “over $2 billion” figure is unchanged between 2023 and 2025.
Putting this into perspective, remember, the Quest 2 made its debut in October 2020, right in the thick of COVID lockdowns. People wanted new ways to entertain themselves and connect with others while stuck at home. At just $300—a full $100 less than its predecessor—the Quest 2 was perfectly positioned as a must-have entertainment gadget.
Fast forward to October 2023, and you have the Quest 3 launching at a steeper $500 price point. Meta focused its marketing on the headset’s mixed reality features, which weren’t quite ready to justify the higher price tag at that time.
Noticing a lukewarm reception for the pricier Quest 3 compared to its more affordable predecessor, Meta rolled out the Quest 3S in October 2024, bringing back the appealing $300 price. They also decreased the price of the high-capacity 512GB Quest 3 model from $650 to $500.
We’re just about six months into the release of Quest 3S and the Quest 3 price cut, so only time will tell if these adjustments will help boost spending on the Quest platform. Meanwhile, new tariffs introduced by the Trump administration could throw Meta’s price strategy off course.
Beyond hardware pricing and perceived value, Meta has also discussed how shifting user demographics and spending patterns are reshaping the Quest store landscape. Newer, younger users are increasingly favoring free-to-play content over premium games.
