Analysts Offer Mixed Reactions on Nintendo Switch 2 Launch Predictions

The Nintendo Switch 2 is anticipated to have a price range of $399 to $499, likely making it Nintendo’s priciest console yet. Despite this potential hike in cost, industry experts predict it will be a strong seller. There’s speculation that we could see it in stores as early as June 2025.

Several industry insiders have been sharing their thoughts and forecasts about the Nintendo Switch 2, covering aspects like its anticipated release window, cost, and potential sales figures. These predictions will likely be clearer by spring 2025. Mark your calendars for March 16, which will be two months since Nintendo officially announced the Switch 2. While the company has remained pretty tight-lipped since the announcement, they’ve hinted at unveiling more details during an April 2 Nintendo Direct presentation, which will focus solely on the much-awaited console.

Ahead of this event, Bloomberg has been chatting with analysts who have provided insights into what we might expect from the launch of the Switch 2. These insights come with a mix of anticipation and caution, as it looks like the Switch 2 will potentially lead the market as Nintendo’s most expensive console. Analysts like Serkan Toto, based in Japan, foresee the device retailing at a minimum of $399 — quite the leap from the initial $299 price point of the original Switch. Analysts like Yijia Zhai and Robin Zhu from UBS Securities and Sanford C. Bernstein, respectively, share this sentiment, as does Hideki Yasuda from Toyo Securities. Hiroshi Yamashina from Macquarie Capital takes an even more conservative view, projecting a price tag ranging from $399 to $449.

One of the defining reasons for this price increase is inflation, coupled with significant hardware enhancements that the Switch 2 is rumored to bring. Yasuda mentions that the Nvidia system powering the console could cost $130 to $150, a notable jump from the $80 per unit for the Tegra X1 chip in the original Switch, making a $499 price not entirely off the table.

There’s also concern about U.S. tariffs affecting pricing, although Nintendo’s President Shuntaro Furukawa has previously suggested that the financial strain from these tariffs might not be significant.

Despite the potential price surge, many believe that the Switch 2 is set to achieve remarkable sales. Analyst Robin Zhu predicts that Nintendo is gearing up for substantial demand, aiming to roll out between 6 and 8 million units upon launch day, which could set a new record for console launches. Zhu also forecasts that Nintendo plans to produce 20 million units throughout 2025, with a possible release hitting as early as June of the same year.