Quest’s Black Friday Sales Volume on Amazon May Have Missed 2023 Expectations

According to insights from Amazon US, the sales for Quest headsets over Black Friday and Cyber Monday in 2024 didn’t quite hit the mark compared to the previous year. In 2023, the data showed about 170,000 units being sold during the 30-day span around these shopping events. Fast forward to 2024, and sales dropped to approximately 146,000 units, marking a decline of 14%. It’s important to note that this figure might not reflect performance across all retailers.

It’s quite intriguing to see these numbers considering that Meta introduced its enhanced Quest 3S around this time. Not only that, but the price for the Quest 3 had been slashed, and they even released a major game featuring the iconic Batman: Arkham Shadow just in time for the shopping frenzy.

Now, let’s hop back to 2023 for a moment. During that festive period, the Quest 2, which was starting to show its age, was still on the shelves. The Black Friday deal for the 128GB model was particularly enticing: $250, but factor in a $50 gift card and it effectively cost just $200.

This previous offer seemed to capture more attention than what was on the table this year. In 2024, Meta pushed the new Quest 3S (128GB) at $300 with a $75 gift card, bringing the effective price down to $225.

The price difference isn’t significant, especially when considering the Quest 3S delivers better value for the extra $25. Yet, price alone isn’t the deciding factor. Various elements, including the state of the economy, deals from rival companies, and changing interest in virtual reality, play crucial roles.

Digging into the sales of the Quest 3S and Quest 3 during this year’s major shopping days, the numbers showed they sold at a ratio of about 3:1. This mirrors the sales dynamic observed between the Quest 2 and Quest 3 back in 2023.